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Shall we forget about the older consumer?

In October, I took part in a seminar organised as part of the ILC-UK and Personal Finance Resource Centre project on financial circumstances and wellbeing hosted by Brown-Forman to discuss findings around consumer spending.  David Hayes from the PFRC presented new research exploring patterns of expenditure among older people which was then debated by an expert roundtable, along with

2017-01-25T17:22:41+00:00TFPC|

Pigs trotters’ jelly or real “gummy” sweets, anyone?

Poppy Wilson St James is another of our "Designing for the Future" alumni and her final year health-related project is concerned with communicating relevant, but sometimes inaccessible facts about food in original and engaging ways. All very topical in the light of the various recent food scandals. I was particularly struck by the idea of the pig's

2017-01-24T20:54:46+00:00TFPC|

Product design – the next step for the independent living market

A year ago, the emerging independent living market was grappling with the dual challenges of raising awareness of the products available to help people live independently and convincing consumers of the benefits of products which often had negative associations. This time last year there seemed to be 4 models: 1. “Trip- Advisor” style consumer-led rating

2017-02-01T11:32:54+00:00TFPC|